Breaking News in Mensa Award 2008

Mensa Award 2008, the most prestigious event in Mensa Group .. which contributes to those who work hard, professional, and give an excellent achievement..

http://www.youtube.com/watch?v=WxLEEahtDl8

Key Message in Inhouse Campaign

To accomplish the final aim of in house event like Mensa Award, which is gathering all invitees from companies on the d’ day, we settled down our well planned communication strategic of campaign long time before this issued run. And it’s included choosing the most proper key message of each campaigns.

Key message in our campaign, is like a key to our door house exploring more what behind all of this. Key message must short, attractive, direct meaning, and have simply association. Key message is one part of the whole cycle chain communication campaign, which contributes generalizing meaning for the campaign. Key message must correlate with proper context and culture in organization. Key message must effective, sometimes provocative.

In Mensa Group, people actively react all signals, all new pattern, all changes, include Mensa Award campaign quite fast. Sometimes, we take it as an advantage to measure our communication campaign qualitatively. So far, Corporate Communication Division gets many positive respond from all elements, due our provocative campaign.

But, we admit, in determining key message, sometimes we formulated it from the update atmosphere and situation in organization. This point of view must take extra attention because one of corporate communication function is to neutralize all progress situation that come out wildly back into control to the way of organization wants. Stabilization in all communication pattern and respond is the key to succeed the in house campaign itself. So, key message was not always come from the plan, but it appeared out of sudden to neutralize negative respond in organization.

Posted by Afril Wibisono

Provocative Adv. of Mensa Award Campaign

This is the most ad I like. It tempted to provocative all people in Mensa Group. The original thought and idea, here it is.

Strategic Campaign, The Second Thrill of Mensa Award

A true well done strategic campaign was from the most deep thought and brainstorming, to present Mensa Award as the most prestigous internal event in Mensa Award.  With judging the best ideas, language style, organization culture, pictures, and trens, advertisement of Mensa Award’s presence aimed to gather major attentions from all element of Mensa Group.

Just like what already stated before, we finnished explaining  the first chapter of cycle campaign, by exploring the big ‘what ‘ of Mensa Award. Here we tried to describe the awareness of each categories in Mensa Award and why people must care about it. We encouraged them to explore for themselves and question to themselves whether they are the fit people for each categories or not.

Here are few examples :

 

 

 

Mensa Award 2008, The first hits

 

 

The award is not famous world event as like Oscar or Grammy Award.  The award is not prestigious award as like Olympiad champion which presents best participants from all over the world.  The award is just internally event, which not popular, but has highest value in our world company.  Mensa Award, the award for valuable people in Mensa Group who contribute their selves for the growth of company.

 

Has reached the heart of people for 3 years, Mensa Award 2008 was the most spectacular of others previous series Mensa Award.  What makes it different?  In spite of the extravaganza of theme, it’s covered with well done communication strategic from the beginning till end.  The result?  Audience enjoy the fascinating paths which’s created from all dimension effect of communication, with up and down tone spirit encouragement and statement, and finally it succeed delivering audience’s emotion to follow the stream of challenging event.

 

The First Hits

 

The big ‘WHAT’ confirmed all the way first term advertisement of  Mensa Award.  What  is Mensa Award, what makes it different, what’s the most reason to participate this year event, what is why you must enjoy this event, was the theme of Mensa Award premiere advertisement.

 

The grounded proposal of these ad is why this big event need to be major focus, so it can reach the first feedback atmosphere from audience as well reminding them, the award will come soon.

 

Here are the highlights;

 

 

 

 

Posted by Afril Wibisono