Orang Pinter Tau Yang Bener

Strategi komunikasi yang bagus. Itulah iklan-iklan Malaysia Trully Asia.  Tanpa melihat kelakuan negara tetangga yang ‘mencuri’ dengan mengklaim banyak budaya Indonesia menjadi budaya Malaysia, efek dari iklan-iklan tersebut terbukti menyedot turis-turis asing mampir ke negaranya. Kita yang baru merasa kecolongan ketika hal itu terjadi, kebanyakan hanya mengumpat, tanpa melakukan tindakan berarti.  Terlepas dari itu semua, sebuah produk jamu, tolak angin, melakukan iklan balasan untuk iklan Malaysia.  Cukup provakatif, tapi apakah hal ini masih cukup?

 

About afrilwibisono

Online and Digital Marketing are passion fieldwork for Afril. Start with career in LG Electronics Indonesia, Afril has gained multi cross experience on communication, public relations, marketing, digital and online marketing. She has worked at Rajakamar International Group , as Marketing Digital and Communication Division Head. Previously, she was Marketing Communication Manager at Rajawali Corpora - Express Group (2012), Corporate Communication Manager for Mensa Group, PR Manager for Restylane Indonesia and Digital Manager for Chicco Indonesia as well (2008 - 2011) . Now, she acts as CMO at 8commerce, a scalable end to end ecommence enabler. In weekend, she acts as official lecturer for marketing communication major in Bina Nusantara University. About her education history, in 2001 she finished her bachelor degree with cum laude status from Communication Universitas Padjadjaran. Then, in June 2010 she finished her master of communication management from Universitas Indonesia.
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